/* =========================================================
   Pop25 Digital — estilos globais
   Troque as variáveis abaixo para adaptar a marca.
   ========================================================= */
:root{
  /* Laranja da marca EiaCOM. O tom claro (#ff9247) é o que aparece em
     texto e links: sobre o azul-marinho ele passa com folga no contraste. */
  --brand:#ff9247;
  --brand-forte:#ef7c2b;
  --brand-2:#3ddba9;
  --brand-soft:rgba(239,124,43,.16);
  /* Azul-marinho da marca EiaCOM */
  --bg:#1b3049;
  --bg-2:#16283c;
  --surface:#20385230;
  --card:#213851;
  --line:#33506e;
  --txt:#eef3fa;
  --muted:#a8bacd;
  --white:#fff;
  --sobre-marca:#12293f;       /* texto sobre laranja: escuro, para ter contraste */
  --interno:#1a3049;           /* caixas dentro do mockup do painel */
  --erro:#ff8a8a;
  --erro-txt:#ffb4b4;
  --erro-bg:rgba(255,138,138,.1);
  --zap-bg:#123f33;
  --zap-linha:#1d5f4a;
  --zap-link:#7fd8ff;
  --sombra-menu:rgba(4,12,22,.6);
  --radius:18px;
  --radius-sm:12px;
  --max:1160px;
  /* Pilha de fontes do sistema: carrega instantâneo, sem requisição externa.
     Para usar a Inter, hospede os arquivos em assets/fonts e some "Inter" no início. */
  --font:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",
         "Noto Sans","Liberation Sans",Arial,sans-serif;
  --shadow:0 24px 60px -30px rgba(4,12,22,.85);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--txt);font-family:var(--font);
  font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{line-height:1.15;margin:0 0 .6em;letter-spacing:-.02em;font-weight:700}
h1{font-size:clamp(2.1rem,5vw,3.5rem)}
h2{font-size:clamp(1.7rem,3.4vw,2.5rem)}
h3{font-size:1.2rem}
p{margin:0 0 1em}
.container{width:100%;max-width:var(--max);margin:0 auto;padding:0 22px}
.section{padding:88px 0}
.section--tight{padding:56px 0}
.center{text-align:center}
.muted{color:var(--muted)}
.lead{font-size:1.12rem;color:var(--muted);max-width:64ch}
.center .lead{margin-left:auto;margin-right:auto}

/* ---------- Botões ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.5rem;
  padding:.9rem 1.5rem;border-radius:999px;font-weight:600;font-size:.98rem;
  border:1px solid transparent;cursor:pointer;transition:.2s ease;white-space:nowrap;
  background:transparent;color:var(--txt);font-family:inherit;
}
.btn--primary{background:linear-gradient(120deg,var(--brand-forte),var(--brand));color:var(--sobre-marca);box-shadow:0 12px 30px -14px var(--brand-forte)}
.btn--primary:hover{transform:translateY(-2px);filter:brightness(1.08)}
.btn--ghost{border-color:var(--line);color:var(--txt)}
.btn--ghost:hover{border-color:var(--brand);color:var(--white)}
.btn--wide{width:100%}

/* ---------- Header ---------- */
.header{position:sticky;top:0;z-index:50;background:rgba(11,11,18,.82);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.header__inner{display:flex;align-items:center;justify-content:space-between;gap:24px;height:72px}
.logo{display:flex;align-items:center;gap:.6rem;font-weight:800;font-size:1.1rem;letter-spacing:-.02em;white-space:nowrap;flex-shrink:0}
.logo__mark{
  width:34px;height:34px;border-radius:7px;
  /* o quadrado do logo é cor de marca: não muda com o tema */
  background:#ef7c2b;
  display:grid;place-items:center;font-size:.78rem;font-weight:800;letter-spacing:.02em;
  color:#12293f;
  /* canto chanfrado, como no quadrado IA do logo */
  clip-path:polygon(14% 0,100% 0,100% 86%,86% 100%,0 100%,0 14%);
}
.nav{display:flex;align-items:center;gap:22px}
.nav a{white-space:nowrap}
.nav a{font-size:.95rem;color:var(--muted);transition:.2s}
.nav a:hover,.nav a[aria-current="page"]{color:var(--white)}
.header__cta{display:flex;align-items:center;gap:12px}
.burger{display:none;background:none;border:0;color:var(--txt);font-size:1.5rem;cursor:pointer;padding:4px 8px}
@media(max-width:900px){
  .nav,.header__cta .btn--ghost{display:none}
  .burger{display:block}
  .nav.is-open{
    display:flex;flex-direction:column;align-items:stretch;gap:2px;
    position:absolute;top:72px;left:0;right:0;background:var(--bg-2);
    border-bottom:1px solid var(--line);padding:10px 22px 18px;
    box-shadow:0 20px 40px -24px var(--sombra-menu);
  }
  .nav.is-open a{padding:12px 0;border-bottom:1px solid var(--line)}
  .nav.is-open a:last-child{border-bottom:0}
}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;padding:96px 0 72px}
.hero::before{
  content:"";position:absolute;inset:-30% 30% auto -10%;height:620px;
  background:radial-gradient(circle at 30% 30%,var(--brand-soft),transparent 60%);
  filter:blur(10px);pointer-events:none;
}
.hero__grid{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
@media(max-width:960px){.hero__grid{grid-template-columns:1fr;gap:40px}}
.pill{
  display:inline-flex;align-items:center;gap:.5rem;padding:.4rem .9rem;border-radius:999px;
  border:1px solid var(--line);background:var(--brand-soft);color:var(--txt);
  font-size:.82rem;font-weight:600;margin-bottom:22px;
}
.hero__actions{display:flex;flex-wrap:wrap;gap:14px;margin:28px 0 18px}
.hero__note{font-size:.88rem;color:var(--muted)}
.hero__art{
  border:1px solid var(--line);border-radius:var(--radius);background:var(--card);
  box-shadow:var(--shadow);overflow:hidden;
}
.hero__art .bar{display:flex;gap:6px;padding:12px 16px;border-bottom:1px solid var(--line)}
.hero__art .bar span{width:10px;height:10px;border-radius:50%;background:var(--line)}
.hero__art .body{padding:20px;display:grid;gap:14px}
.kpi{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.kpi div{background:var(--interno);border:1px solid var(--line);border-radius:var(--radius-sm);padding:12px}
.kpi strong{display:block;font-size:1.25rem}
.kpi small{color:var(--muted);font-size:.72rem;text-transform:uppercase;letter-spacing:.08em}
.chart{height:150px;border:1px solid var(--line);border-radius:var(--radius-sm);background:
  linear-gradient(180deg,rgba(255,146,71,.18),transparent),var(--interno);display:flex;align-items:flex-end;gap:8px;padding:14px}
.chart i{flex:1;background:linear-gradient(180deg,var(--brand),var(--brand-2));border-radius:5px 5px 0 0;opacity:.9}

/* ---------- Faixa de logos / social proof ---------- */
.strip{border-block:1px solid var(--line);background:var(--bg-2);padding:22px 0}
.strip__items{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 40px;color:var(--muted);font-weight:600;font-size:.9rem;letter-spacing:.04em}

/* ---------- Grids ---------- */
.grid{display:grid;gap:22px}
.grid--3{grid-template-columns:repeat(3,1fr)}
.grid--2{grid-template-columns:repeat(2,1fr)}
.grid--4{grid-template-columns:repeat(4,1fr)}
@media(max-width:960px){.grid--3,.grid--4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:680px){.grid--2,.grid--3,.grid--4{grid-template-columns:1fr}}

.card{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:26px;transition:.25s ease;
}
.card:hover{transform:translateY(-4px);border-color:var(--brand)}
.card__icon{
  width:44px;height:44px;border-radius:12px;display:grid;place-items:center;margin-bottom:16px;
  background:var(--brand-soft);border:1px solid var(--line);font-size:1.2rem;
}
.card p:last-child{margin-bottom:0}

.step{counter-increment:step;position:relative;padding-left:64px}
.step::before{
  content:counter(step,decimal-leading-zero);position:absolute;left:0;top:0;
  width:46px;height:46px;border-radius:14px;display:grid;place-items:center;
  background:var(--brand-soft);border:1px solid var(--line);font-weight:700;color:var(--white);
}
.steps{counter-reset:step}

/* ---------- Preços ---------- */
.price{position:relative;display:flex;flex-direction:column}
.price--featured{border-color:var(--brand);box-shadow:0 0 0 1px var(--brand),0 30px 60px -35px var(--brand)}
.price__tag{
  position:absolute;top:-13px;left:50%;transform:translateX(-50%);
  background:linear-gradient(120deg,var(--brand),var(--brand-2));color:var(--sobre-marca);
  font-size:.72rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  padding:.3rem .8rem;border-radius:999px;white-space:nowrap;
}
.price__value{font-size:2.3rem;font-weight:800;letter-spacing:-.03em;margin:.2em 0 0}
.price__value span{font-size:.95rem;font-weight:500;color:var(--muted)}
.price__list{list-style:none;padding:0;margin:22px 0;display:grid;gap:10px;font-size:.95rem}
.price__list li{padding-left:26px;position:relative;color:var(--muted)}
.price__list li::before{content:"✓";position:absolute;left:0;color:var(--brand-2);font-weight:700}
.price .btn{margin-top:auto}

/* ---------- FAQ ---------- */
.faq{border:1px solid var(--line);border-radius:var(--radius);background:var(--card);overflow:hidden}
.faq details{border-bottom:1px solid var(--line)}
.faq details:last-child{border-bottom:0}
.faq summary{padding:20px 24px;cursor:pointer;font-weight:600;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--brand);font-size:1.3rem;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq p{padding:0 24px 20px;color:var(--muted);margin:0}

/* ---------- Depoimentos ---------- */
.quote{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.quote p{font-size:1rem}
.quote footer{display:flex;align-items:center;gap:12px;margin-top:18px;font-size:.9rem}
.avatar{width:40px;height:40px;border-radius:50%;background:linear-gradient(135deg,var(--brand),var(--brand-2));display:grid;place-items:center;font-weight:700;color:var(--sobre-marca)}

/* ---------- CTA final ---------- */
.cta{
  background:linear-gradient(120deg,rgba(239,124,43,.20),rgba(61,219,169,.12));
  border:1px solid var(--line);border-radius:26px;padding:56px 32px;text-align:center;
}

/* ---------- Blog ---------- */
.page-head{padding:64px 0 32px;border-bottom:1px solid var(--line);background:var(--bg-2)}
.breadcrumb{font-size:.85rem;color:var(--muted);margin-bottom:14px}
.breadcrumb a:hover{color:var(--white)}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.chip{
  padding:.45rem 1rem;border-radius:999px;border:1px solid var(--line);
  font-size:.85rem;color:var(--muted);transition:.2s;background:var(--bg)
}
.chip:hover,.chip[aria-current="page"]{border-color:var(--brand);color:var(--white);background:var(--brand-soft)}
.post-card{
  display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);
  border-radius:var(--radius);overflow:hidden;transition:.25s;
}
.post-card:hover{transform:translateY(-4px);border-color:var(--brand)}
.post-card__thumb{height:170px;background:linear-gradient(135deg,var(--brand),var(--brand-2));opacity:.85}
.post-card__body{padding:22px;display:flex;flex-direction:column;gap:10px;flex:1}
.post-card__meta{font-size:.78rem;color:var(--muted);text-transform:uppercase;letter-spacing:.07em}
.post-card h3{margin:0;font-size:1.08rem}
.post-card p{margin:0;color:var(--muted);font-size:.93rem}
.post-card__more{margin-top:auto;color:var(--brand-2);font-weight:600;font-size:.9rem}
.empty{color:var(--muted);border:1px dashed var(--line);border-radius:var(--radius);padding:40px;text-align:center}

/* ---------- Artigo ---------- */
.article{max-width:760px;margin:0 auto;padding:56px 0 24px}
.article h2{margin-top:1.6em}
.article ul,.article ol{color:var(--muted);padding-left:22px}
.article li{margin-bottom:.5em}
.article blockquote{
  margin:1.6em 0;padding:18px 22px;border-left:3px solid var(--brand);
  background:var(--card);border-radius:0 var(--radius-sm) var(--radius-sm) 0;color:var(--txt)
}
.article__meta{color:var(--muted);font-size:.9rem;margin-bottom:28px}

/* ---------- Formulário ---------- */
.form{display:grid;gap:14px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.field{display:grid;gap:6px}
.field label{font-size:.85rem;color:var(--muted);font-weight:600}
.field input,.field select,.field textarea{
  background:var(--bg);border:1px solid var(--line);border-radius:var(--radius-sm);
  color:var(--txt);padding:.8rem .9rem;font:inherit;font-size:.95rem;width:100%;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--brand);outline-offset:1px}
.form__note{font-size:.8rem;color:var(--muted);margin:0}

/* ---------- Footer ---------- */
.footer{border-top:1px solid var(--line);background:var(--bg-2);padding:56px 0 28px;margin-top:40px}
.footer__grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:32px}
@media(max-width:820px){.footer__grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.footer__grid{grid-template-columns:1fr}}
.footer__titulo{font-size:.82rem;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin:0 0 14px}
.footer ul{list-style:none;padding:0;margin:0;display:grid;gap:10px;font-size:.93rem}
.footer a{color:var(--muted)}
.footer a:hover{color:var(--white)}
.footer__bottom{
  margin-top:40px;padding-top:22px;border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;font-size:.85rem;color:var(--muted)
}

/* ---------- WhatsApp flutuante ---------- */
.wa{
  position:fixed;right:20px;bottom:20px;z-index:60;width:56px;height:56px;border-radius:50%;
  background:#25d366;display:grid;place-items:center;box-shadow:0 12px 30px -10px rgba(37,211,102,.7);
  transition:.2s
}
.wa:hover{transform:scale(1.07)}
.wa svg{width:28px;height:28px;fill:#fff}

/* Honeypot anti-spam — precisa ficar invisível sem usar display:none */
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* ---------- Tabela comparativa ---------- */
.tabela-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);background:var(--card)}
.tabela{width:100%;border-collapse:collapse;min-width:620px;font-size:.95rem}
.tabela th,.tabela td{padding:16px 18px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top}
.tabela thead th{font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);font-weight:700}
.tabela tbody tr:last-child td{border-bottom:0}
.tabela td:first-child{color:var(--muted);font-weight:600}
.tabela .col-destaque{background:var(--brand-soft);color:var(--txt)}
.tabela thead .col-destaque{color:var(--white)}

/* Colunas de comparação lado a lado */
.vs{display:grid;grid-template-columns:1fr auto 1fr;gap:22px;align-items:center}
@media(max-width:820px){.vs{grid-template-columns:1fr;gap:14px}}
.vs__selo{
  width:52px;height:52px;border-radius:50%;display:grid;place-items:center;
  background:var(--card);border:1px solid var(--line);font-weight:800;color:var(--muted);
  margin:0 auto;
}
.lista-simples{list-style:none;padding:0;margin:16px 0 0;display:grid;gap:10px;font-size:.94rem;color:var(--muted)}
.lista-simples li{padding-left:26px;position:relative}
.lista-simples li::before{content:"→";position:absolute;left:0;color:var(--muted)}
.lista-simples--ok li::before{content:"✓";color:var(--brand-2);font-weight:700}
.lista-simples--nao li::before{content:"✕";color:var(--erro);font-weight:700}

/* =========================================================
   Acessibilidade, foco e conforto de leitura
   ========================================================= */
.pular{
  position:absolute;left:-9999px;top:0;z-index:200;
  background:var(--brand);color:var(--sobre-marca);padding:12px 20px;border-radius:0 0 12px 0;font-weight:700;
}
.pular:focus{left:0}

:focus-visible{outline:3px solid var(--brand-2);outline-offset:2px;border-radius:4px}
.btn:focus-visible,.chip:focus-visible{outline-offset:3px}

/* Alvo de toque mínimo de 44px em tudo que é clicável no celular */
@media(pointer:coarse){
  .nav a,.footer a,.chip,.breadcrumb a{min-height:44px;display:inline-flex;align-items:center}
  .btn{min-height:48px}
}

/* Respeita quem pediu menos animação no sistema */
@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{
    animation-duration:.01ms!important;animation-iteration-count:1!important;
    transition-duration:.01ms!important;scroll-behavior:auto!important;
  }
  .card:hover,.post-card:hover,.btn--primary:hover{transform:none}
}

/* Âncoras não ficam escondidas atrás do cabeçalho fixo */
[id]{scroll-margin-top:88px}

/* =========================================================
   Ajustes de celular
   ========================================================= */
@media(max-width:900px){
  .header__inner{height:64px}
  .nav.is-open{top:64px;max-height:calc(100dvh - 64px);overflow-y:auto}
  .nav.is-open a{width:100%;font-size:1rem}
  /* o CTA principal continua visível ao lado do menu */
  .header__cta .btn--primary{padding:.7rem 1.1rem;font-size:.9rem}
}
@media(max-width:640px){
  .section{padding:56px 0}
  .section--tight{padding:36px 0}
  .hero{padding:56px 0 44px}
  .container{padding:0 18px}
  .card{padding:22px}
  .cta{padding:38px 22px;border-radius:20px}
  .vs__selo{display:none}
  .strip__items{gap:10px 22px;font-size:.82rem}
  .price__value{font-size:2rem}
  .form{padding:22px}
  /* o rodapé fixo do WhatsApp não pode cobrir o botão do formulário */
  body{padding-bottom:env(safe-area-inset-bottom)}
  .wa{right:14px;bottom:14px;width:52px;height:52px}
}

/* Tabelas largas avisam que rolam */
.tabela-wrap{position:relative}
@media(max-width:760px){
  .tabela-wrap::after{
    content:"↔ arraste para ver tudo";position:sticky;left:0;display:block;
    padding:8px 16px;font-size:.78rem;color:var(--muted);border-top:1px solid var(--line);
  }
}

/* Itens que só fazem sentido no menu aberto do celular */
.so-mobile{display:none}
@media(max-width:900px){.nav.is-open .so-mobile{display:inline-flex}}

/* Título visível só para leitores de tela (mantém a hierarquia correta) */
.sr-only{
  position:absolute;width:1px;height:1px;padding:0;margin:-1px;
  overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0;
}

/* =========================================================
   Fluxo em cadeia (lead → catálogo → orçamento → pedido)
   ========================================================= */
.fluxo{display:grid;grid-template-columns:repeat(3,1fr);gap:18px 22px;counter-reset:etapa}
@media(max-width:880px){.fluxo{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.fluxo{grid-template-columns:1fr;gap:14px}}
.fluxo__item{
  position:relative;background:var(--card);border:1px solid var(--line);
  border-radius:var(--radius);padding:22px 20px;counter-increment:etapa;
}
.fluxo__item::before{
  content:counter(etapa);position:absolute;top:-12px;left:20px;
  width:28px;height:28px;border-radius:50%;display:grid;place-items:center;
  background:linear-gradient(135deg,var(--brand),var(--brand-2));color:var(--sobre-marca);
  font-size:.82rem;font-weight:700;
}
/* seta ligando as etapas (só quando cabem lado a lado) */
/* seta ligando as etapas dentro da mesma linha */
@media(min-width:881px){
  .fluxo__item:not(:nth-child(3n)):not(:last-child)::after{
    content:"";position:absolute;top:50%;right:-15px;width:12px;height:2px;background:var(--line);
  }
}
.fluxo__item h3{font-size:1rem;margin:6px 0 8px}
.fluxo__item p{margin:0;font-size:.9rem;color:var(--muted)}
.fluxo__item strong{color:var(--brand-2);font-size:.78rem;text-transform:uppercase;letter-spacing:.06em;display:block;margin-top:10px}

/* Faixa de números */
.numeros{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:18px;text-align:center}
.numeros div{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px 18px}
.numeros strong{display:block;font-size:2rem;font-weight:800;letter-spacing:-.02em;line-height:1.1}
.numeros span{color:var(--muted);font-size:.88rem}

/* Links dentro de texto não podem se distinguir apenas pela cor (WCAG 1.4.1) */
p a:not(.btn):not(.chip),
.lista-simples a,
.price__list a,
.article li a{
  text-decoration:underline;
  text-underline-offset:3px;
  text-decoration-thickness:1px;
}
p a:not(.btn):hover{text-decoration-thickness:2px}
/* rodapé e menu já se distinguem por posição e contexto */
.footer p a{text-decoration:none}

/* =========================================================
   Calculadora de precificação
   ========================================================= */
.calc{display:grid;grid-template-columns:minmax(300px,380px) 1fr;gap:28px;align-items:start}
@media(max-width:900px){.calc{grid-template-columns:1fr}}

.calc__form{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px;position:sticky;top:96px}
@media(max-width:900px){.calc__form{position:static}}
.calc__grupo{margin-bottom:22px}
.calc__grupo:last-of-type{margin-bottom:16px}
.calc__grupo h2{font-size:.8rem;text-transform:uppercase;letter-spacing:.09em;color:var(--muted);margin:0 0 12px}
.calc__linha{display:grid;grid-template-columns:1fr 118px;gap:10px;align-items:center;margin-bottom:10px}
.calc__linha label{font-size:.92rem;color:var(--txt)}
.calc__linha .dica{display:block;font-size:.76rem;color:var(--muted)}
.calc__linha input{
  background:var(--bg);border:1px solid var(--line);border-radius:var(--radius-sm);
  color:var(--txt);padding:.6rem .7rem;font:inherit;font-size:.95rem;text-align:right;width:100%;
}
.calc__linha input:focus{outline:2px solid var(--brand);outline-offset:1px}

.calc__saida{display:grid;gap:20px}
.calc__canais{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:620px){.calc__canais{grid-template-columns:1fr}}
.canal{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.canal--atacado{border-color:var(--brand)}
.canal h2{font-size:.8rem;text-transform:uppercase;letter-spacing:.09em;color:var(--muted);margin:0 0 6px}
.canal__preco{font-size:2.1rem;font-weight:800;letter-spacing:-.02em;margin:0 0 2px;color:var(--white)}
.canal__nota{font-size:.82rem;color:var(--brand-2);margin:0 0 18px;min-height:1.2em}
.canal dl{display:grid;grid-template-columns:1fr auto;gap:9px 12px;margin:0;font-size:.9rem}
.canal dt{color:var(--muted)}
.canal dd{margin:0;text-align:right;font-weight:600}

.equilibrio{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.equilibrio__grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:16px}
@media(max-width:620px){.equilibrio__grid{grid-template-columns:1fr}}
.equilibrio__item{background:var(--bg-2);border:1px solid var(--line);border-radius:var(--radius-sm);padding:16px}
.equilibrio__item strong{display:block;font-size:1.7rem;font-weight:800;letter-spacing:-.02em}
.equilibrio__item span{font-size:.85rem;color:var(--muted)}

.calc__aviso{
  background:var(--erro-bg);border:1px solid var(--erro);color:var(--erro-txt);
  border-radius:var(--radius-sm);padding:14px 16px;font-size:.9rem;margin-bottom:18px;
}
.formula{
  background:var(--bg-2);border:1px solid var(--line);border-radius:var(--radius-sm);
  padding:14px 16px;font-size:.88rem;color:var(--muted);overflow-x:auto;
}
.formula code{color:var(--brand-2);font-size:.9rem}

/* =========================================================
   Time de agentes (organograma simplificado)
   ========================================================= */
.time{display:grid;gap:16px}
.time__topo{display:flex;justify-content:center}
.time__lider{
  background:var(--card);border:1px solid var(--brand);border-radius:var(--radius);
  padding:20px 26px;text-align:center;max-width:340px;
  box-shadow:0 0 0 1px var(--brand),0 24px 50px -34px var(--brand);
}
.time__lider h3,.agente h3{margin:0 0 4px;font-size:1rem}
.time__lider p,.agente p{margin:0;font-size:.86rem;color:var(--muted)}
.time__linha{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:14px}
.agente{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:18px 20px;position:relative;
}
.agente__tag{
  display:inline-block;font-size:.7rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  color:var(--brand-2);margin-bottom:8px;
}
.agente__ponto{
  position:absolute;top:16px;right:16px;width:8px;height:8px;border-radius:50%;
  background:var(--brand-2);box-shadow:0 0 0 4px rgba(0,208,168,.15);
}

/* Prévia de mensagem de WhatsApp */
.zap{display:grid;gap:12px}
.zap__balao{
  background:var(--zap-bg);border:1px solid var(--zap-linha);border-radius:14px 14px 14px 4px;
  padding:14px 16px;font-size:.92rem;line-height:1.5;max-width:420px;
}
.zap__balao strong{color:var(--white)}
.zap__rodape{display:block;font-size:.78rem;color:var(--muted);margin-top:10px}
.zap__botao{
  display:block;text-align:center;margin-top:10px;padding:9px;border-top:1px solid var(--zap-linha);
  color:var(--zap-link);font-size:.88rem;
}
.etiqueta{
  display:inline-block;padding:.25rem .6rem;border-radius:999px;font-size:.72rem;font-weight:700;
  border:1px solid var(--line);color:var(--muted);margin-left:6px;
}
.etiqueta--util{border-color:var(--brand-2);color:var(--brand-2)}

/* =========================================================
   TEMA CLARO
   Regra: o site segue o sistema do visitante. Quem preferir o
   contrário clica no botão do cabeçalho, e a escolha fica salva.
     data-tema="claro"  -> claro sempre
     data-tema="escuro" -> escuro sempre
     sem atributo       -> o que o sistema pedir
   ========================================================= */
:root{color-scheme:dark}

/* --- valores do tema claro --- */
:root[data-tema="claro"]{
  color-scheme:light;
  --bg:#ffffff;
  --bg-2:#f6f7fb;
  --card:#ffffff;
  --line:#e1e5ef;
  --txt:#131629;
  --muted:#565b73;
  --white:#131629;              /* aqui o "branco" é o texto de maior contraste */
  --brand:#b8500c;              /* laranja fechado: 5,0:1 sobre branco */
  --brand-forte:#a34608;
  --brand-2:#00795c;
  --brand-soft:rgba(239,124,43,.12);
  --sobre-marca:#ffffff;
  --interno:#f1f2f8;
  --erro:#b3261e;
  --erro-txt:#8f1d17;
  --erro-bg:rgba(179,38,30,.07);
  --zap-bg:#e7f6ec;
  --zap-linha:#c3e4ce;
  --zap-link:#0a5fa5;
  --sombra-menu:rgba(19,22,41,.18);
  --shadow:0 18px 45px -28px rgba(19,22,41,.5);
}
@media (prefers-color-scheme:light){
  :root:not([data-tema="escuro"]){
    color-scheme:light;
    --bg:#ffffff; --bg-2:#f6f7fb; --card:#ffffff; --line:#e1e5ef;
    --txt:#131629; --muted:#565b73; --white:#131629;
    --brand:#b8500c; --brand-forte:#a34608; --brand-2:#00795c;
    --brand-soft:rgba(239,124,43,.12);
    --sobre-marca:#ffffff; --interno:#f1f2f8;
    --erro:#b3261e; --erro-txt:#8f1d17; --erro-bg:rgba(179,38,30,.07);
    --zap-bg:#e7f6ec; --zap-linha:#c3e4ce; --zap-link:#0a5fa5;
    --sombra-menu:rgba(19,22,41,.18);
    --shadow:0 18px 45px -28px rgba(19,22,41,.5);
  }
}

/* --- o que o claro pede além das cores: sombra no lugar do contorno --- */
:root[data-tema="claro"] .header{background:rgba(255,255,255,.9)}
:root[data-tema="claro"] .hero::before{opacity:.7}
:root[data-tema="claro"] .card,
:root[data-tema="claro"] .quote,
:root[data-tema="claro"] .faq,
:root[data-tema="claro"] .form,
:root[data-tema="claro"] .agente,
:root[data-tema="claro"] .fluxo__item,
:root[data-tema="claro"] .post-card,
:root[data-tema="claro"] .tabela-wrap,
:root[data-tema="claro"] .equilibrio,
:root[data-tema="claro"] .calc__form,
:root[data-tema="claro"] .canal,
:root[data-tema="claro"] .time__lider,
:root[data-tema="claro"] .hero__art{box-shadow:0 1px 2px rgba(19,22,41,.06),0 10px 26px -20px rgba(19,22,41,.5)}
@media (prefers-color-scheme:light){
  :root:not([data-tema="escuro"]) .header{background:rgba(255,255,255,.9)}
  :root:not([data-tema="escuro"]) .hero::before{opacity:.7}
  :root:not([data-tema="escuro"]) .card,
  :root:not([data-tema="escuro"]) .quote,
  :root:not([data-tema="escuro"]) .faq,
  :root:not([data-tema="escuro"]) .form,
  :root:not([data-tema="escuro"]) .agente,
  :root:not([data-tema="escuro"]) .fluxo__item,
  :root:not([data-tema="escuro"]) .post-card,
  :root:not([data-tema="escuro"]) .tabela-wrap,
  :root:not([data-tema="escuro"]) .equilibrio,
  :root:not([data-tema="escuro"]) .calc__form,
  :root:not([data-tema="escuro"]) .canal,
  :root:not([data-tema="escuro"]) .time__lider,
  :root:not([data-tema="escuro"]) .hero__art{box-shadow:0 1px 2px rgba(19,22,41,.06),0 10px 26px -20px rgba(19,22,41,.5)}
}

/* =========================================================
   Botão de troca de tema
   ========================================================= */
.tema{
  display:inline-grid;place-items:center;width:42px;height:42px;flex-shrink:0;
  border-radius:50%;border:1px solid var(--line);background:transparent;
  color:var(--txt);cursor:pointer;font-size:1.05rem;line-height:1;transition:.2s;
}
.tema:hover{border-color:var(--brand);transform:translateY(-1px)}
/* o ícone mostra para onde o clique leva: sol = ir para o claro, lua = ir para o escuro */
.tema__sol{display:block}
.tema__lua{display:none}
:root[data-tema="claro"] .tema__sol{display:none}
:root[data-tema="claro"] .tema__lua{display:block}
@media (prefers-color-scheme:light){
  :root:not([data-tema="escuro"]) .tema__sol{display:none}
  :root:not([data-tema="escuro"]) .tema__lua{display:block}
}
:root[data-tema="escuro"] .tema__sol{display:block}
:root[data-tema="escuro"] .tema__lua{display:none}

/* =========================================================
   Cabeçalho: cabe em qualquer largura
   Com sete itens de menu, o botão secundário e o de tema, o
   conjunto estourava o container entre 900px e 1400px.
   ========================================================= */
.header__inner{min-width:0}
.nav{flex-wrap:nowrap;flex-shrink:0}
@media(max-width:1320px){
  .nav{gap:16px}
  .nav a{font-size:.9rem}
}
@media(max-width:1180px){
  /* o CTA principal e o tema continuam; o secundário sai */
  .header__cta .btn--ghost{display:none}
}
@media(max-width:1020px){
  .nav{gap:13px}
  .nav a{font-size:.86rem}
  .btn--primary{padding:.75rem 1.1rem;font-size:.9rem}
}
@media(max-width:900px){
  .header__inner{gap:12px}
  .header__cta{gap:8px}
  .tema{width:40px;height:40px}
}
@media(max-width:480px){
  /* em tela estreita o nome sai e fica só a marca, para o CTA caber */
  .header .logo__nome{display:none}
  .header__cta .btn--primary{padding:.7rem 1rem;font-size:.88rem}
}
/* no rodapé o nome aparece sempre */
.footer .logo__nome{display:inline}

/* =========================================================
   Telas muito estreitas (320px)
   ========================================================= */
@media(max-width:400px){
  /* botão com texto longo quebra em duas linhas em vez de estourar a tela */
  .btn{white-space:normal;text-align:center;padding-inline:1.1rem}
  .calc__linha{grid-template-columns:1fr 92px;gap:8px}
  .calc__linha label{font-size:.88rem;min-width:0}
  .calc__linha input{min-width:0}
  .canal__preco{font-size:1.8rem}
  .numeros strong{font-size:1.7rem}
}
.calc__linha > *{min-width:0}
/* itens de grade não podem usar a largura do conteúdo como mínimo */
.grid > *, .calc > *, .vs > *, .fluxo > *, .time__linha > *, .numeros > *{min-width:0}

/* O cabeçalho tem mais itens que o corpo do site, então usa um
   container um pouco mais largo — assim nada encosta na borda. */
@media(min-width:1200px){
  .header .container{max-width:1300px}
}

/* Capa do artigo no card */
.post-card__capa{width:100%;height:170px;object-fit:cover;display:block;background:var(--bg-2)}
@media(max-width:680px){.post-card__capa{height:190px}}

/* Imagens dentro do artigo */
.article figure{margin:2em 0}
.article figure img{
  width:100%;height:auto;border-radius:var(--radius);border:1px solid var(--line);background:#fff;
}
.article figcaption{font-size:.85rem;color:var(--muted);margin-top:10px;text-align:center}

/* =========================================================
   Case com foto (a Rafa)
   ========================================================= */
.caso{display:grid;grid-template-columns:260px 1fr;gap:28px;align-items:center}
@media(max-width:760px){.caso{grid-template-columns:1fr;gap:22px}}
.caso__foto{
  /* height:auto é obrigatório: o atributo height do HTML vence o aspect-ratio sem ele */
  width:100%;height:auto;max-width:260px;aspect-ratio:4/5;
  object-fit:cover;object-position:center top;
  border-radius:var(--radius);border:1px solid var(--line);display:block;
}
@media(max-width:760px){.caso__foto{max-width:200px;margin:0 auto}}
.caso__videos{display:flex;flex-wrap:wrap;gap:10px;margin:14px 0 0;padding:0;list-style:none}
.caso__videos a{
  display:inline-flex;align-items:center;gap:6px;padding:.4rem .85rem;border-radius:999px;
  border:1px solid var(--line);font-size:.85rem;text-decoration:none;color:var(--muted);
}
.caso__videos a:hover{border-color:var(--brand);color:var(--txt)}